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Campus Advisories

CONTACT: Robert Moll
May 2, 2001

  (202) 994-2492
Matthew Nehmer
(202) 994-6467


WASHINGTON -- The George Washington University School of Business and Public Management has announced the publication of To Be, Not To Be Seen: The Mystery of Swedish Business by Jerry Hagstrom. The groundbreaking book details the entire economic history of Sweden from its beginning through Sweden's economic revitalization driven high-tech firms.

"The George Washington University is proud to publish the first comprehensive history of Swedish business in English," said Robert Dyer, director of GW's Executive Master of Business Administration (EMBA) program.  "Sweden is known for fine products, but its business community is little understood in other countries."

To Be, Not To Be Seen confronts the worldwide misperception that Swedish business is state-run.  According to American journalist and author Jerry Hagstrom, Swedish business deserves its own special place in the history of world capitalism. Hagstrom says that Sweden rose to prosperity as the original export-driven small country economy nearly 100 years before many Asian countries were credited with that approach.  The book contains profiles of many internationally known Swedish companies and banks, and tells the story of how industrialization transformed Stockholm and other Swedish cities into modern centers of commerce.  According to the book, this transformation led to the formation of the labor unions that have played such a large role in Swedish life. Sweden, the host of the European Union this year, is the most developed Internet country in the European Union, and has an even higher penetration of Internet users than the United States.

Publication of this book coincides with a two-week study abroad program the EMBA program is sponsoring. Thirty-five EMBA students will visit Sweden from July 29 - August 5 to study international corporate strategy and learn how Sweden rejuvenated its economy with high-tech businesses.  The group of students will visit Erikson's corporate headquarters in Stockholm and will travel to Uppsala to visit with such biotech firms as Pharmacia. 

For more information about GW's EMBA program, call (703) 726-8282 or visit

-- GW --



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