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December 3, 2008  

MEDIA CONTACTS: Frank Pietrucha
(202) 543-6750; cell: (202) 253-7376
Claire Duggan
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Renowned Innovator and Entrepreneur Draws on Global Experience to Promote Innovation as a Driver to Rebuild U.S. Leadership Position in New Book

WASHINGTON - David Pensak, an internationally known leader of computer software technology and innovation and fellow at The George Washington University Law School's Creative and Innovative Economy Center, has announced today the release of his book, Innovation for Underdogs. Pensak is best known as the founder of Raptor Systems, the computer security company that developed and brought to market the first commercially successful Internet firewall.
Innovation for Underdogs describes how innovation is a practical process and not a miraculous insight, as most assume. The book explains how the underdog is bred for creativity -- specifically how to define and solve a problem and how to market the solution.
"I see many lessons for current and emerging business leaders from my abundant case examples," said Pensak. "These are especially helpful during today's economically challenging times. Innovation is what made the United States a great country, and now we need to find our way back to our "innovention" roots. I hope my book stimulates our government, our industry leaders, and our people to realize the power of creativity and put America back on the right track."

Michael P. Ryan, director of the Creative and Innovative Economy Center, said, "David's book couldn't come at a better time. He has traveled the world with the center, explaining how innovation drives economic development in emerging growth countries. Now we need to apply some of these lessons to our own economy. The book offers many great insights and ideas."

Pensak has degrees from Princeton University (A.B.) and Harvard University (A.M. and Ph.D.) and has served as a senior fellow at the Wharton School of Business at the University of Pennsylvania. He has 38 patents and applications being prepared in fields ranging from agricultural chemistry to solid states physics and business-process modeling.

"Some may think this book is really 'Innovation for Dummies,' but it is not. Dummies learn by rote. Innovation requires much more, which for me, the starting points are a lively curiosity and a real yen to solve problems," noted California Institute for Technology's John D. Roberts.  "Turning those ideas into innovation is what the book is all about."

The George Washington University Law School's Creative and Innovative Economy Center's administrators believe creativity and innovation are critical tools in fighting the war on poverty, eradicating disease, and improving the quality of human life through the arts and technology. The center's members conduct research and organize educational programs that demonstrate how creativity and innovation drive global economic development and contribute to healthcare.

For more information about GW's Creative and Innovative Economy Center, visit
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