ByGeorge!

Oct. 5, 2004

Convention Bounce Pushes Bush Ahead of Kerry


President George W. Bush received sufficient bounce from the Republican National Convention to pull slightly ahead of Democratic nominee Sen. John F. Kerry (D–MA) according to the most recent figures released by The George Washington University Battleground 2004 Poll.

Voters favor Bush 49 percent to 45 percent for Kerry. This survey finds, however, that 53 percent of likely voters still believe that the country is on the wrong track, and Bush’s approval rating has remained flat — hovering just over 50 percent — since early spring.

The past few weeks of the campaign have had a negative impact on the image of Kerry. Forty-nine percent of likely voters hold a favorable view of him — a six-point decrease in his favorable score since the last poll in August.

“The campaign in August left Kerry with negatives almost as high as his positives — 49 percent favorable, 46 percent unfavorable,” said Democratic pollster Celinda Lake, president of Lake Snell Perry and Associates. “Bush also has a 19-point advantage on being a strong leader and, despite bad news, Bush has pulled ahead on doing a better job in Iraq (+16 points). Kerry must continue to assure voters he has a plan for Iraq and getting out of Iraq, and he will have to articulate that plan.”

This bipartisan poll surveyed 1,000 registered, likely voters nationwide between Sept. 12–15, and has a margin of error of ±3.1 percent. As the campaign enters the stretch run, the nationally recognized survey guided by the GW’s Graduate School of Political Management and conducted by top polling firms Lake Snell Perry and Associates and The Tarrance Group, is scheduled to publish weekly updates available on the GW News Center at www.gwu.edu/~newsctr/
2004elections.html.


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