The increasing rate of technological and social change is reflected in the increasing rate of environmental deterioration. Change need not produce deterioration. It could lead to an improved environment. To make it so we must reverse the current trend to a more constructive one. This can be done by bringing into public and private organizations advocates of environmental improvement and giving them access to the power and resources required to assure contributions to improvement of the environment. In addition, we require explicit public pricing that reflects the contribution to environmental deterioration by individual and collective behavior.
A person who damages another's property is legally liable for repairing the damage. Similarly, a person who damages a commonly shared environment should be liable for the cost of restoring it. Unless such a pricing system is introduced, the quality of the environment could deteriorate to a point that precludes its restoration. (RF 68)