| 201 |
Book and Journal Publishing (3) |
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| |
Overview of publishing: acquisition, contract negotiation, editing, design and production, marketing and sales, and subsidiary rights. |
| 203 |
The Business of Publishing (2) |
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| |
Topics include presswide and departmental budgets, title budgets, book and subscription pricing, contracts, and marketing plans. |
| 205 |
Copyright Law (3) |
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| |
U.S. copyright law as it applies to print and electronic media. The history of copyright law through legislation and court cases. |
| 207 |
Marketing Strategies (2) |
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| |
Marketing trade and scholarly books. The interaction of marketing departments with authors and with editorial, production, sales, and finance departments. |
| 209 |
Subsidiary Rights (2) |
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| |
The various types of subsidiary rights in trade and academic publishing; their use in generating income and their fit in overall marketing and budget development. |
| 213 |
Book Design (2) |
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| |
The design process, including the use of various design software programs, the impact of design technology, and interface with other parts of the publishing enterprise. |
| 232 |
Production Management (3) |
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| |
Production management as it applies to traditional book publishing and to projects requiring the integration and application of new technologies. |
| 241 |
Scientific, Technical, and Medical Publishing (2) |
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| |
The overall process, practices, and players in scientific, technical, and medical publishing. Aspects of the publishing process that are unique to this sector. |
| 243 |
Scholarly and Professional Journals (2) |
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| |
Development of the journal as a primary vehicle of scholarly communication for most disciplines. Current practices and processes. |
| 245 |
Publishing Periodicals Online (2) |
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| |
Business practices, technology, and mechanics of online periodical publishing. Business models; XML and HTML markup languages; content management systems. |
| 251 |
Fundamentals of Electronic Publishing (2) |
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| |
Practical issues faced in electronic publishing. Integrating traditional production technologies with long-term digital publishing strategies. |
| 253 |
Electronic Publishing Practice (2) |
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| |
Pragmatic, economic, and ethical aspects of electronic publishing for responsible decision making. Prerequisite: PSPB 251. |
| 255 |
E-Publishing Infrastructure (2) |
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| |
The strengths, weaknesses, and utilities intrinsic to content architecture, including reapplications of existing data and open source vs. proprietary solutions. Prerequisite: PSPB 251. |
| 257 |
Design for E-Publishing (2) |
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| |
Principles of digital design: usability testing, search engine optimization, iterative design, and multiple presentational models. Prerequisite: PSPB 251. |
| 263 |
Research, Indexes, and Bibliographies (2) |
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| |
Research and fact checking; accessing library online research sources and databases; tracking electronic publications; locating authoritative sources; overseeing indexing. |
| 281 |
Summer Publishing Institute (1) |
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The capstone course for the Master of Professional Studies in the field of publishing. |
